The Scott Lawson Companies, a leading Worker Health and Safety, Workers’ Comp Third Party Administrator and Employee Wellness firm in New England, is pleased to announce its recent hire of Miranda Yeaton, who will join the Scott Lawson team as the Marketing & Communications Coordinator. This new position was created in response to current economic challenges and the increased need to develop the brand as well as focus marketing strategies and activities.
"As the company has grown, and especially in this very turbulent economic time, we felt the need to execute a more focused marketing effort and it made good sense to bring portions of it in-house,” said Scott Lawson, President and Founder of The Scott Lawson Companies. “The outcome will hopefully be a more consistent marketing approach based on relationship development with clients and a more coordinated effort between our three companies, better delineation of account ownership and an ultimate increase in leads, prospects and sales."
As a graduate of Newbury College, Yeaton studied Business Administration with concentrations in Marketing and Finance. She comes to us with over seven years of marketing and sales experience. Yeaton will be filling a critical role in support of sales efforts. Marketing campaigns and strategies will be a primary objective. Other responsibilities include social media management and all communication and public relations, including press releases, quarterly newsletters, and advertising placements.
“Miranda’s experience and creativity make her a great fit for the company. We are delighted to welcome this talented young woman to our team,” said Scott.